The analytics dashboard supplied by Twitter contains some of the most important information about your Twitter account. In this article, we’ll look at how to get the most out of your Twitter analytics data.
Using Twitter statistics wasn’t always so simple. Twitter was considered a part of the “dark social,” a term used by marketers to characterize a difficult-to-monitor social media network. As a result, Twitter appears to have reacted and grown more active.
Take a peek at the Twitter statistics. Much important information can be gathered from Twitter’s analytics dashboard, which has evolved into the full social analytics tool that it is today. Here are a few examples.
Important Twitter Analytics Insights
Now that you know what Twitter Analytics is, let’s look at some of the important insights you can gain from it.
1. Analyze your reach
You can see how many times your tweet was seen in the target users’ Twitter feeds by using Twitter Analytics. The more frequently you tweet, the more people will see your tweets, which is known as impressions. You can delve further into this information to learn more about how and when your tweet was viewed.
2. Examine monthly performance
The latest 28 days of activity on your Twitter account are summarized in Twitter Analytics. You can also observe how your performance has changed over time by comparing it to past months’ statistics. You can see a few highlights on the left side of the overview, such as your most popular tweet, your most popular follower, your most popular tweet, among others.
3. Identify your audience’s interests
On Twitter Analytics, you can see what your followers are most interested in. Using this information, you may develop and publish content that is relevant to your audience’s interests.
4. Identify trending content topics
In Twitter Analytics, you can see what’s trending and how many people are talking about it. Find a trending topic that appeals to the target audience and post updates on that subject. You can also utilize this data to enrich your content and increase your audience’s interest in your work.
5. Optimize posting schedule
The best time to post on each social media platform varies. While this may be the case, it isn’t common. Because your followers’ habits may differ from those of the average Twitter user, it’s best to check your analytics to see when they’re most active. It’s possible to see when most of your Twitter followers are online by combining Twitter Analytics with third-party applications like FollowersAnalysis. You can then plan your posts to go live at the most advantageous times of the day. Another option is to experiment with posting at different times of the day to see if your audience is more responsive during certain times.
6. Analyze engagement rate
To see how your account is doing in terms of interaction, use this tool. You may check your Twitter Analytics dashboard to see how many people are following you and engaging with your tweets. By dividing the total number of engagements by the total number of impressions, we can arrive at this conclusion. It doesn’t matter whether a person retweets, comments, follows, or favorited a tweet; all these actions count as engagement.
7. Determine the type of engagement
The value of a like, a retweet, a click, and a response all vary, but they are all indicators of engagement. A retweet, on the other hand, indicates that someone spotted value in your tweet and decided to pass it along to their followers. A user who clicks or responds to your tweet indicates that they found it interesting enough to act. Find out what kind of interaction you’re getting and adjust your tactics accordingly.
8. Identify Influencers
If you need influencers that are already fans of your brand to participate in your next campaign, you don’t have to look far. Using advanced tools like FollowersAnalysis or FollowerAudit, you may find out how many followers your followers have and rank them by the most popular. Check their fit for your company’s image, and you’re done! Your brand’s influencer is much easier to work with because they are familiar with and have a love for your company.
Twitter Analytics is an excellent tool that can help you access valuable insights about your target audience that you can leverage to enhance your marketing strategy. The only drawback is that it doesn’t provide insights into your competitors. Although, you can use third-party tools like FollowersAnalysis to analyze the followers of your competitors along with their tweets. You can analyze their social media moves and implement similar or improved strategies to amplify your social media reach and influence.