A new business has a ton of things to take care of and so little time. Twitter marketing is certainly not a priority for new businesses. They rather focus their…
Shivam SinghJune 17, 2021
Engagement may have replaced follower count as the most important metric, but don’t think of it as a vanity metric just yet. It still holds great importance for brands and…
Shivam SinghJune 9, 2021
The social web is an incredible tool for marketers to propel their brand and promote products. The fast, free, and limitless opportunities of the social sites provide a cost-effective marketing…
Shivam SinghJune 2, 2021
After Twitter’s fake follower expose, brands and marketers were left wondering which metrics to consider to evaluate the performance of any user. Eventually, the engagement rate was crowned as the…
Shivam SinghMay 30, 2021
With over 186 million monetizable daily active users, Twitter has become one of the most influential social media platforms. Be it politics, pop culture, businesses, financial market news, or brands;…
Shivam SinghMay 20, 2021
Twitter started as a micro-blogging platform, but today it is a marketing giant. It is also one of the most preferred platforms for users to express their opinions. Twitter users…
Shivam SinghMay 18, 2021
In the heydays of Twitter (2006-2015), the platform functioned akin to any other social media platform out there. It presented the data in chronological order and displayed content as per…
Adwit MishraMay 4, 2021
An Online influencer is an entity which has established his or her reputation as an impactful speaker or presenter. They have the name and recognition to promote or demote any…
Shivam SinghApril 21, 2021
Twitter is one of the most powerful social media marketing platforms. It initially began as a micro-blogging platform for users to connect with their friends and family. Today, Twitter has…
Shivam SinghApril 21, 2021