Bernard Sanders was born on 8th September 1941 (78 years) in Brooklyn, New York. He is the longest serving independent in U.S. congressional history and a member of the Democratic caucus.
On February 19, 2019, he announced on Vermont Public Radio that he was running for the 2020 United States Presidential Election which created waves. On the same day, he announced his campaign in an email to his supporters and in an interview with John Dickerson on CBS news.
Social media played a pivotal role in turning the tides of the 2016 presidential election and we have no incentive to believe that the 2020 election would be any different. So, we at FollowersAnalysis, decided to perform a detailed analysis of Bernie Sanders Twitter performance just to check out his activeness level on Twitter.
Keep on reading to get a brief idea about his various profile performance metrics.
1. Original Tweet, Re-tweet and Reply Percentage
FollowersAnalysis performed a detailed analysis of the past 3200 tweet interactions from Bernie’s Twitter profile. We found that 2212 tweets were originally sent out by Bernie. This is a very good percentage of tweets (69.13%).
The Re-tweet metric stands at 913 which means that out of every 3200 tweets that Bernie sends out, he receives 913 Re-tweets. This too is a very good figure.
Speaking of replies on Twitter, the numbers fall back with only 75 replies sent out that is only 2.34% of the total tweets sent out by Bernie.
2. Tweet Timeline
The tweet timeline metric systematically compares the number of tweets sent out against the months in which they were sent out. It can be easily observed that since the announcement of him running for the 2020 election, his Twitter activity has gradually increased. In December 2018, he sent out 50 tweets which increased to 135 tweets in February 2019 (announcement month) and 303 in the subsequent month of March.
This shows us that since he made the announcement, he has been gradually increasing his Social Media activities.
3. Client Source
Client Source is the platform which is used to send out the tweet, retweet or reply. As is evident from the graph above, it is instantly clear that Bernie loves to tweet using the Twitter website client followed by Twitter for iPhone and Twitter web app. It’s highly possible that he uses a laptop or a desktop computer for sending out his tweets, retweets and replies.
4. Best Time to Tweet
Best time to tweet can be defined as the time when your tweets receive the maximum engagement (Retweets). According to Bernie’s Twitter engagement metrics, it is evident that the best time for him to tweet is between 12:00 (UTC) to 13:00 (UTC) as this is the time when he receives the maximum number of retweets for his tweets.
5. Most Mentioned Keywords
Bernie Sanders is very critical about the state of Medicare in the US and this shows in his Twitter mentions with the #medicareforall hashtag getting mentioned a total of 72 times. This shows that this may be one of his major Presidential promises.
As per his mentions, he also seems to be deeply interested in the democratic presidential nominee debate.
6. Most Mentioned Username
Bernie Sanders most mentioned username on Twitter is none other than ‘@berniesanders’. This actually makes very much sense as he is a presidential candidate and has to promote himself. The second most mentioned username on his Twitter profile is ‘@ninaturner’.
7. Top Retweeted and Liked Tweets
Many people may find the top retweeted and liked tweet on Bernie’s profile hilarious (even us, Global Warming is indeed a real thing). His most liked tweet has amassed more than a million likes which shows that people agree with Sanders on the issue of Global Warming. The same tweet is the most retweeted one as well.
Bernie Sanders is a veteran congressman and now a potential President of The United States. We need to investigate and understand each and every metric of his social presence so that we get a better and insightful picture of his future goals.
This marks the end of this article.
Do let us know in the comments if you wish to see a similar analysis of any Presidential’s candidate Twitter profile.
See you next time!