Followers look up to you because they have generated a relationship with you, based on trust. That person saw you one day on social media and got engaged with your content. And till this day they have been following you. But how does it relate to the topic, ‘Track Twitter Followers growth over time’?
Followers can alter the content an influencer or a brand makes. Because followers are the ones for whom you make content. If one of your followers wants you to change your policies, you might not care enough. But it won’t be the same if the number increases. When all of your customers want the same changes, then you’ll feel pressurized. You could lose followers, sales, loyal customers, and even your brand image.
No one wants these things happening to them. That is why we need to keep track of our followers’ needs, interests and growth rate as well.
What is the Twitter follower growth rate?
A Twitter profile needs to have a good follower base and a follower-to-following ratio. These factors define the authenticity of any Twitter account.
The Twitter follower growth rate is the rate at which followers of any Twitter account increase. You can calculate your follower growth rate with this equation.
[Follower Growth Rate = (New Followers / Old followers) x 100]
Determine the Twitter follower growth rate by using Twitter Analytics if you want real-time growth rates. Twitter Analytics, introduced by Twitter, shows a lot of analytical data about your profile. To carry out the Twitter follower growth metric you need to:
- Go to your Twitter profile.
- Tap on your profile picture and then click ‘Analytics’.
- You will get directed to Twitter Analytics.
- Now, you can see the growth rate of followers.
Twitter Analytics provides data for the recent 28 days. But you can change the time limit from the tweets section. But there is one drawback. Twitter analytics are accessible only if you have the login information of that profile.
You can also use any third-party tool to track Twitter followers over time.
Why should you track Twitter followers over time?
You can identify the effectiveness of tweets by monitoring the real-time Twitter follower growth rate. If there is a drop in Twitter followers, then you need better content and a marketing strategy. Learn from your mistakes. And use it as a stepping stone to grow your brand’s social media presence and authority. New brands and businesses can track established players in the industry and learn from their marketing tactics.
Even if you gain a lot of followers, your engagement rate can still be low as before. Because there are a lot of inactive, fake, and bot accounts on Twitter. These accounts just exist in your followers’ list but don’t show any activity. In this way, they mess with your engagement metric.
You should track Twitter followers growth rate in real-time so that you can:
-
Analyze and improve your content
There is a possibility that your ex-follower unfollowed you or a user didn’t follow you because of your content. So, examine at what time your follower growth dipped and analyze the tweets you posted at that time. And then you can improve your content likewise.
-
Analyze the quality of your followers
By analyzing your followers, you can easily examine the quality of your Twitter follower base. You can identify users that engage the most with your content along with influencers that follow or engage with your Twitter profile. But most importantly, you can identify inactive and fake accounts that inflate your follower growth metrics but don’t ever engage.
-
Determine the interests of your audiences
Analyze increment and decrement of your followers, and then connect it with the content you have published. In this way, you can know what kind of content interests your audience. Similarly, you can also examine which tweets and media garner the most engagement. Engagements can be videos, blogs, informational updates, news, tweets with URLs, etc. Know what keeps your users engaged and build content and advertising around it.
-
Track performance of your campaigns
By monitoring growth in your followers, you can determine the effectiveness of your campaigns. If the performance indicators are low, the implemented strategies are ineffective. Similarly, if the indicators are as expected, your strategies work, and similar strategies can be implemented in the future.
-
Identify influencers
Influencer marketing is one of the most effective and sought-after marketing strategies. Brands and marketers are increasing their investments in influencer marketing as it offers a much better conversion rate. More and more influencers are now signing up with agencies to connect them with a brand.
Other important Twitter Analytics metrics
Here are a few more important metrics that you should monitor to further understand the impact of your Twitter marketing approaches.
Top Follower: This metric will help you to identify influencers who follow your account. The followers of an influencer can add up to be your followers. You can even collaborate with influencers to promote your brand.
Profile Visits: This metric will tell you how many people have visited your profile. Whether they followed you or not, they have seen your profile and know that you exist. In this way, you can analyze if you have made a brand name or not.
Engagement rate: The engagement metric tells you about the performance of your tweet. It is calculated by dividing the engagement (likes, retweets, replies, and shares) of your tweet by impressions.
Top Tweet: Top tweet is that tweet that received the highest engagement. By using this metric you can determine the type of content your followers prefer and then you can optimize your content accordingly.
Completion rate of videos: This metric will tell how many times your videos were watched till the end. If you post videos on Twitter then you can use this metric to know if your videos engage your followers/viewers until the end.
Best Tools to Track Twitter Followers
Let’s look at the best tools to track Twitter followers and analyze important metrics related to them.
1. FollowersAnalysis
FollowersAnalysis is an AI-driven tool, which carries out analysis of any public Twitter account. The analytics provided by FollowersAnalysis is of the tweets, followers, and following of the desired Twitter account. The follower’s analytics will give you a lot of metrics like followers’ last tweet date, tweet count, account age, and more.
How to access/track Twitter followers
To access follower insights, you will have to go to the FollowersAnalysis website.
- Visit the FollowersAnalysis website.
- Enter the username of the Twitter account and submit.
- You will be able to see the account and the price of the report.
- Press ‘add to cart’ and now press ‘view cart’.
- Enter the coupon code (if you have any), and place the order.
- Login and make the payments.
As soon as you make the payment, your report will start generating. Then you will get a direct link to download your followers’ analytics report. You can also register for FollowersAnalysis directly from here.
2. FollowerAudit
FollowerAudit is an advanced Twitter tracking tool. With this tool, you can check fake Twitter followers, analyze Twitter followers, unfollowers, compare Twitter accounts, and much more. This is the easiest tool for tracking followers. As you can comprehend average followers gained or lost in real-time.
How to access/track Twitter followers
To track followers of any public Twitter account, follow the steps below.
- Visit the FollowersAudit website.
- Locate the option of ‘Products’ at the top, and choose ‘Track followers.’
- Now, click on ‘Check the plans’.
- And choose between Basic, Professional, and Corporate plans.
- Now, you will have to log in to your Twitter account.
- Then, confirm the subscription plan you want.
- And make the payment.
Now you can enter the username of the Twitter account that you want to track. You can also choose a free plan, for which you will have to log in through Twitter only. But, you won’t be able to track any followers. You can just audit Twitter accounts.
3. Followerwonk
Followerwonk can help you find, analyze and optimize Twitter accounts and followers. Products like Search Bios, Compare Users, Analyze, Track followers, and Sort followers, are available on their website. Anyone can optimize them to see how they work for free. But there are some limitations like you can compare users with low following only. And, you can’t use Track followers and Sort followers according to your choice in a free plan.
Conclusion
Brands and businesses should frequently analyze and track Twitter followers if they promote their brand on Twitter. It can help them uncover various actionable insights about the target audience. Using these insights, brands and marketers can develop effective marketing strategies to increase their social media presence and ROI.
Choose a tool that offers the most beneficial features and can fulfill all your requirements.
Until next time. Adios!
