Twitter has grown from its humble beginnings as a microblogging service to service with over 290 million active users every day. Once more, the platform boasts over 200 million daily active monetizable users around the world. Because of its astonishing rise in popularity, Twitter has become an essential tool for businesses of all shapes and sizes.
As a result, monitoring Twitter stats has become an essential part of managing a Twitter account. Twitter analytics has become a must-have tool for Twitter users who want to keep track of their prior activity.
One of the most important factors in deciding how to proceed with Twitter marketing in the future is being able to get useful information about their Twitter accounts and the results that came from their Twitter content.
In this blog, we will look at some of the most important Twitter metrics that you should be tracking in 2022. Let’s dive in.
Twitter Metrics that you Should Track
Here are some of the most important metrics that every brand marketer should track.
Impressions
You can tell how popular a Tweet is based on its impressions. Tweets that have been seen by a large number of people across many feeds are identified, even if the unique account numbers (reach) aren’t provided. Among the criteria commonly employed to gauge consumer familiarity with a brand, is word-of-mouth publicity.
Engagement
If someone takes even a minute pause to respond to your Tweet, it’s because they found something fascinating about it. It’s possible to go viral for the wrong reasons and damage your brand’s reputation if you’re not careful. It’s better to know what kind of tweets people are responding to. Use the statistic for goals like brand engagement and community involvement.
Engagement Rate
When comparing the performance of a Tweet or an account in general, engagement rate is a more accurate indicator than impressions alone. Engaged users are those who clicked on and shared the Tweet. However, a low score does not necessarily imply that it was bad. If the impressions are high and the interaction was minimal, the content was worth distributing without further explanation.
Top Tweets
Knowing which of your Tweets have been the most popular will allow you to begin analyzing any patterns that may exist among your other most popular Tweets. It’s a fantastic idea to promote the most popular tweets on Twitter.
Furthermore, analyzing your top tweets can also help you identify content topics that the users find engaging. You can use these content topics to plan an effective content strategy to keep your followers engaged.
Top Mentions
These are the most popular Tweets that referenced you and garnered the most retweets and favorites. This metric includes mentions of you in other people’s tweets. If you haven’t responded to the tweet yet, now is the time. Regardless of whether it was a good or bad review, your brand was exposed to the followers of that account because of this tweet.
Thanks for reaching out, Luis. We’re so sorry for the confusion about the credit cost. Please send us a DM with your email on file and we’d be happy to look into this further for you.
— ClassPass (@classpass) February 4, 2022
https://platform.twitter.com/widgets.js
Top Follower
That month, the most popular Twitter account was following you. You need to figure out which of your newest followers has the most potential to influence others. A @mentioned post on the account can be used to thank a new follower. You may also use it to find potential influencer marketing campaign participants.
Profile Clicks
As the name suggests, the metrics indicate how many users have clicked on your Twitter profile. It can be used as a measure to analyze your social media reach.
Link Clicks
It indicated the number of times users have clicked on the links you post. It’s a good indication of how interesting your connections are to your target audience. If you’re sharing the same link but changing up the copy, you can use it as a gauge for different caption or headline styles.
Video Views
The number of times your natively produced videos on Twitter have been viewed by other users is known as the “video views.” Nowadays, video is quite popular amongst social media users. Since videos are so popular, social media outlets like Facebook have made them a priority in their algorithm (the system that determines what information is shown to users).
Never Done taking the leap. Nearly two decades of dropping into the halfpipe have taught Cai Xuetong that when you turn fear into joy, magic happens.
Tap the link to watch the latest episode of “What are you working on?” with Cai. 👇https://t.co/TTZUHqOjyZ pic.twitter.com/nqdL3dsi99
— Nike (@Nike) February 7, 2022
https://platform.twitter.com/widgets.js
However, Twitter does not have an algorithm like some of the other social media networks. The problem remains, however. Users on Twitter, as opposed to those on Facebook and Instagram, can disable the algorithm and instead view tweets in reverse chronological order.
Hashtag Performance
In order to get an idea of how far your target audience is using your Twitter campaign hashtag, you can track them. There’s still a place for hashtag tracking even if you aren’t.
Let’s pretend you’re in the hospitality business. It’s likely that there may be hashtags you’ll want to follow, even if they’re not directly relevant to any hashtag campaign you may be doing, such as #travel, #wanderlust, and so on.
Conversions
Even if you’re not spending money on Twitter advertising, it’s important to focus on getting people to take action. It counts the number of people who have done something specific on your website, such as completing a purchase or subscribing to a newsletter.
In order to improve your ad campaigns for important conversion goals, you need to track the number of people who take action after seeing your tweets. Twitter also allows advertisers to optimize their ads for conversions.
Audience Demographics
Your Twitter campaign’s audience data offers you useful metrics for defining your approach. If you’re looking to save time, money, and effort, then these factors could be crucial to your success. However, Twitter analytics no longer provides audience insights. But you can gain access to these insights using a third-party Twitter analytics tool such as FollowersAnalysis.
It can help you get access to a comprehensive list of your Twitter followers. You can gain insights like user id, name, username, Twitter joined date, verification status, bio, location, website, last tweet date, and more.
Wrapping Up
Whether you are an individual Twitter user, brand, or corporation, effective Twitter marketing requires meaningful Twitter insights. Twitter performance metrics can assist you in gaining access to these insights and developing data-driven plans to maximize your social media success.
Begin using FollowersAnalysis today to grow your brand and achieve new heights.
