Smaller social media influencers, as opposed to well-known influencers, tend to concentrate on a narrower range of topics or niches, making them more relevant to your brand. If you provide them with the right tools and guidance, they can be your brand’s finest advocates and a consistent source of traffic.
In this blog, we will discuss what nano-influencers are and how businesses can leverage them to increase traffic and conversion. Let’s dive in.
What are nano influencers?
Influencer marketing is a massive industry. It’s surprising how huge it is. Every day, hundreds of thousands of individuals view branded content promoted by notable celebrities on social media.
Influencers frequently use sponsored postings to push their own agendas, and their followers are well aware of this. Nano influencers produce high-quality content too, but they have a relatively small follower base that is often less than 10,000. Thus, the names of these content created often get buried under the notable names in the industry and rarely get the spotlight.
Nano influencers often stick to a narrower range of topics or niches. They are more focused on engaging with the local market. Foodies who write about local eateries, or fashionistas who are interested in eco-friendly apparel are great examples of such influencers.
Micro-influencers vs Nano-influencers
The distinction is fairly arbitrary and is determined by the number of followers. Nano influencers typically have fewer than 10,000 followers, and micro-influencers have between 10,000 and 50,000.
In addition, there are macro and mega influences. It all comes down to how many followers they have.
- Mega influencers: 1M+ followers
- Macro influencers: 500K-1M followers
- Mid-tier influencers: 50K-500K followers
- Micro-influencers: 10K-50K followers
- Nano influencers: 1K-10K followers
Why are Nano Influencers Important?
Because they don’t see the value in dealing with a niche audience, some companies opt to shun less-known social media profiles, whether on purpose or by accident. There’s no rationale for this strategy. Both the brands and the influencers, who can eventually become brand advocates, can gain from a well-planned nano influencer marketing campaign.
Next, we’ll discuss how to discover smaller-scale influencers utilizing accessible technologies and how to set up a partnership that both parties may be happy with in the next sections.
Many people believe that micro and nano-influencers are more sincere. Even though they have a smaller fan following, they make up for it in being more personable and genuine.
Which artist would you prefer to hear? There are two kinds of people you can follow on social media: the star who has new paid partnerships every day and lives in the celebrity bubble, or someone who talks about your lifestyle and lives in the same city as you.
Unlike larger influencers, nanos can continue creating sponsored material long after your contract has expired. Smaller brands may be able to enhance sales by sending freebies and making a few mentions of them in their social media postings.
Additionally, smaller accounts may be more serious about their influencer work than larger brands. In other words, this is their opportunity to shine and demonstrate that they can impact purchasing decisions in the same way as someone who has 1,000,000 fans on social media.
As enthusiastic as we are about working with nano influencers, there are a few things to keep in mind.
While some small-scale influencers may be regarded as experts in their field by a larger audience, this is not always the case. With the addition of sponsored material, they might easily lose their trust in the company. That’s something to be aware of.
Even these micro-influencers tend to attract a dedicated following, their operations are still on the modest side. Using nano or micro-influencers won’t bring as many Instagram followers to your site as using a mega or macro influencer,
Engagement will be on a smaller scale. However, at least it’s more deliberate.
The workplace atmosphere is less formal. In contrast to well-known influencers who have a track record of successful partnerships, working with nano influencers might be unpredictable because of their lack of familiarity with the concept of teamwork.
Despite this, marketing utilizing nano influencers are still worth considering. Especially if you’re having trouble coming up with fresh ideas for raising awareness of your company’s brand.
How to Find Nano Influencers
If you want to partner with a nano influencer but don’t know how to find them, start by going through your followers and following. You could find Twitter users that fit the description. To expand your search further, you can look at industry-related topics to find more such users. Also, there are numerous tools that can do it for you. One such tool is FollowersAnalysis.
It is an amazing Twitter follower analysis tool using which you can analyze the follower base of any public Twitter account. You can easily export the follower and following list of any public Twitter account along with analysis reports. Furthermore, it also provides a tweet analysis of your most recent 3200 tweets along with detailed analysis reports.
- Perform tweet analysis on the most recent 3200 tweets
- Perform detailed follower analysis
- Access comprehensive analytical PDF reports along with analyzed data
- Identify influencers and most engaging users
- Extract analyzed data in several Excel/CSV files
FollowersAnalysis does not follow a subscription model, instead, you pay as you go. The basic analysis reports cost $29.
It’s time to put together a strategy and reach out to the nano influencers in your field. Introduce yourself and your business and make an offer to them.
Nano influencers are not yet spoiled by large names and thus you can develop a long-term collaboration. It will deliver a more relevant and steady flow of traffic.