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Social media strategy

We are just at the Q1 of 2020 and the world has seen its fair share of disasters. Just as we thought that Australian wild fires was the worst that 2020 could wrath upon us, we are already amidst a global pandemic. These global catastrophise cause a huge strain on the global economies and businesses suffer a lot. These disastrous phenomenons have already made developing an social media strategy challenging.

We are already witnessing a drop in the marketing budgets across various industry verticals. However, tough times do last. Authorities have taken extreme measures to improve the situation and now it’s only a matter of when everything comes back to order.

As most people are quarantined at home, there is an increased reliance on the Internet to receive updates and keep up with the latest news. This can prove to be a significant prospect for businesses to increase their marketing budget and stay in the game. Today, we are going to talk about the top 5 social media strategies for marketing in 2020. These include, but are not limited to:

  1. Identify and unleash the full potential of micro-influencers.
  2. Video marketing is knocking on your door.
  3. Move a step further than traditional media.
  4. Bring out the humane side of your brand. (Generate positive sentiment)
  5. Incorporate user-engaging events. (Contest, Polls, etc.)

2019 alone witnessed an addition of 321 Million new users joining various social media platforms globally. This has created a whole new set of potential users to appease to and bring your brand on front of them. It is important that you keep up with the latest social media trends and find relevant connections of your brand with them.

Relevancy is very important as it could prove disastrous if it is proven otherwise. FollowersAnalysis can help you in identifying influencers, latest trends and developing  effective social media strategies


Let’s now look at the Top 5 Social Media Marketing strategies in 2020.

1. Identify and unleash the full potential of micro-influencers:

Influencers can be primarily categorised into 5 tiers: Nano, Micro, Mid-tier, Macro and Mega influencers. It may prove difficult for small businesses to collaborate with mega influencers but a lot can be done by collaborating with influencers tiered from Nano to the Mid-tier. Suppose a Nano influencer has 1,000 followers and they endorse your brand. Even if there is a 10% conversion rate, you have just gained a 100 new customers!

Micro-influencers also come with the added advantage of having a more genuine relationships with their followers. They can serve as a voice to your brand and cement your brands authenticity. If you wish to learn more about the basics of influencer marketing, you can read an in-depth post exploring the intricacies.

2. Video marketing is knocking on your door.

YouTube was already at the helm of video content sharing, now Facebook has also integrated video content across the platform. Facebook also stated that it has witnessed unprecedented growth in this category. Videos have been proven to drive more engagement and also enables you to converse with your audience.

Many brands are now developing marketing strategies centred around videos content. TikTok has also emerged as a major marketing platform that brands are actively embracing. You can create short ‘ping’ effect videos featuring sneak peak of your new products and services.

3. Move a step further that traditional social media. (Facebook, Instagram, Twitter)

Brands mainly focus on the big 3 social platforms and overlook other niche social platforms such as Pinterest, LinkedIn, and a fairly recent platform, TikTok. You have to focus on platforms serving your niche audience and generate content that resonates and draws attention.

It has been proven that videos generate increased engagement, as opposed to other forms of media. Live streams too can tremendously help brands in self-advocacy and connecting with the audience. The rise of Instagram’s IG TV feature also cements the changing trend towards video marketing.

4. Bring out the humane side of your brand

This can prove to be an opportunistic advantage for brands. People feel more connected to small businesses and this can prove to be a tremendous opportunity for you to generate brand awareness. You can provide memberships to regular customers and add value to your business relationship.

You can also engage your customers in members only events and develop an emotional connection with your brand. If your business revenue allows, you can provide customised credit lines to your regular customers which can result in increased brand loyalty.

5. Incorporate user-engaging events

Social Media events and contests have proven to be a sure shot way to increase user engagement and get the word out. Brands have been increasingly putting out contests, surveys, and lucky draws. Brands and contests can help you in providing value to your customers .

You can develop contests centred around your products or identify exceptional user generated ideas. Neil Patel, the veteran marketeer has discussed in depth how contests and giveaways can help you in identifying these ideas and building your social media strategies around them.


Social media trends are a dynamic phenomenon. Platforms are pushing out distinctive features every day and this keeps the marketers up on  their feet’s. Just stay creative, identify relevant trends, and stay connected with your audience.

If you have any questions related to the applications or FollowersAnalysis analytics report, do let us know in the comments.

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