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Planning your Twitter marketing strategy is not easy, even for seasoned marketers. You need engaging content, strategic use of hashtags, and a human brand voice that encourages your target audience to engage with you.

To achieve this, you need analytical insights that can help you plan a data-driven strategy.

But where do we get these analytical insights from?

Fortunately, Twitter has a native analytics platform. With Twitter analytics, you can analyze the performance of your Twitter profile as well as the Ads you place on the platform. Since Twitter archives your data from the day you first created your account, you can access it at any time.

In this article, let’s discuss how to leverage Twitter analytics to plan an effective Twitter marketing strategy.

What is Twitter Analytics?


Twitter Analytics can measure your Twitter performance and display key indications such as follower gain/loss, retweets, impressions, and much more. The tool has been accessible since 2014 and is available to all Twitter users, both personal and commercial.

You can use Twitter Analytics to make data-driven decisions about your marketing approach. With data at your disposal, you can enhance your Twitter efforts to obtain better outcomes and more followers without having to guess whether your strategy will work or not.

Profile Visits

At the top of your analytics dashboard, you’ll see how many people have visited your Twitter page. This statistic is taken into account across a 28-day timeframe and is constantly updated. It also shows how it compares to the last 28-day period, including a brief graph presenting this data over time.

This allows you to monitor if the number of individuals checking your profile is rising or falling, so you plan and tweak your tweets accordingly.


It’s possible to see how many people have mentioned you in the last 28 days, as well as across time. You’ll also see a link to the tweet you’re most frequently mentioned in, based on engagement, each month.

It is possible to use the mentions section of your analytics dashboard to provide excellent customer service. Keep in touch with those who are expressing an interest in your products or services by responding to their inquiries or feedback.

Tweet Impressions

You can see a record of all your Tweets and the volume of engagements they’ve had under the “Tweets” section. It is possible to view the performance of each tweet, the most recent months, or a 28-day summary of cumulative impressions.

Using these statistics, repurpose the most popular Tweets or create new Tweets about the same topic.

It’s also possible to analyze monthly activity by looking at the overall statistical breakdown. If your impressions went up, what did you do differently? Were you tweeting more? Start by looking at the months that garnered you the most positive feedback and see if you can replicate them. Try using Twitter Ads, which will allow your material to be seen by a larger number of people, in addition to other options.

Tweet Engagement & Engagement Rate

Impressions are shown in the Tweets section along with the engagement rate and are the number of reactions your Tweet has garnered as a percentage of all of your Impressions (the total number of people who have seen your Tweet).

For low engagement on your Tweets, consider changing the theme and format of your tweets. You can increase your audience’s engagement by adding photos or videos to your content.

Top Tweets

In your primary statistics dashboard each month, you will see your most popular Tweets and your most popular media Tweets (by impressions). Click on “View Tweet Activity” to get a detailed breakdown of how many people have interacted with a tweet, including how many people clicked on links, how many people clicked on profiles, and so on. Having all your most popular tweets in one spot allows you to see what they all have in common.

Has everyone adopted the same tone for their respective brands? Is there an emoji in every single one of them? Do your followers respond well to a specific type of call to action?

Look for patterns in the most popular tweets you’ve sent out. What days of the week are the most productive for your Tweets? As to what time of day do you get the most reactions to your Tweets? This information can be used to boost your Twitter strategy.

Follower Growth

If you’re interested in seeing how your follower count has gone up or down over the past 30 days, you can see this data in the follower area of your dashboard. If you discover if on a specific day you have lost or earned several followers. If you added new followers, analyze what content you shared that day to identify the reason.

Although, don’t forget to engage with the followers that interact the most with your content. While posting engaging content is important, so is engaging with your followers. It will help you increase interactions and build a loyal community if done right. Try to be as human as possible while engaging with your followers and add a bit of humor to the mix.

Video performance

When using video in your content marketing strategy, you can keep tabs on how many times your videos have been viewed as well as get a clearer overview of how your videos are being received. In other words, are they seeing it through? To create engaging videos for your content marketing strategy, you can use a free online video maker that offers various templates and editing tools.


In the event that a follower clicks on your Twitter ads on their mobile device, and then later uses their desktop to make a purchase, the ad will be accurately attributed to your Twitter ad by conversion tracking.

It primarily helps in tracking the actions of individuals who watch or interact with your ads on Twitter to determine the return on ad spend.

How to analyze Twitter followers?

While Twitter analytics is a great tool that offers numerous metrics and insights, in terms of your followers they are limited to the daily growth in your follower count. Twitter used to offer much more insights, but now those insights are removed from the analytical dashboard.

Insights about your followers are essential to understanding who your followers are, where are they from, where their interests lie, and more. Fortunately, there are various third-party Twitter analytics tools that can help you analyze Twitter followers. One such tool is FollowersAnalysis.

FollowersAnalysis: Twitter Follower Analytics 

Twitter Analytics: analyze Twitter followers

FollowersAnalysis is a third-party Twitter analytics tool that can help you analyze Twitter followers with ease. It can let you effortlessly get access to the followers’ list of any public Twitter account. Moreover, it also analyzes your followers and delivers complete analytics information. The same goes for the people you follow as well.

While the native download options allow access to the followers’ list, they are nowhere near the number of analytical insights that FollowersAnalysis delivers. These insights will help you make data-driven decisions that can design effective strategies to increase your social media presence.

  1. Go to
  2. Log in or create an account on the platform.
  3. Enter the Twitter handle of the targeted account.
  4. Click ‘Add to cart’, then ‘View cart’ to place your order.
  5. The reports will start generating as soon as the payment is confirmed.
  6. Click on ‘My Reports’ to access your requested reports.

The data that you get with FollowersAnalysis:

  • User Id: Unique IDs of the Twitter accounts
  • Name: Names of the Twitter accounts
  • Username: Usernames of the Twitter accounts
  • Twitter Joined Date (UTC): Date of Twitter account creation
  • Verified or Non-verified: Is the Twitter account verified or not
  • Bio: Twitter bio of each account
  • Location: The location mentioned in the Twitter account
  • Website: URLs of websites if mentioned by the Twitter users
  • Tweets Count: Total number of tweets posted by the Twitter account
  • Following Count: Number of Following of the Twitter account
  • Followers Count: Number of Followers of the Twitter account
  • Lists Count: Number of lists the Twitter account is added by other users
  • Likes Count: Number of tweets that are liked by the Twitter account
  • Profile URL: Twitter account’s URL
  • Profile Picture URL: URL of profile picture
  • Protected or Non-protected: If the account is protected or not
  • Last Tweet Date (UTC): Date and time of the last tweet posted

Wrapping Up

To plan a social media expansion strategy, you need to know who your followers are, where they come from, where their interests lie, and more. It makes it possible to create more targeted strategies to keep your current followers engaged while also drawing new ones by learning as much as possible about them. Using FollowersAnalysis, you can quickly and easily analyze your Twitter following and learn a lot about your audience. Get started today.

How Twitter Analytics Can Enhance Your Twitter Strategy
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How Twitter Analytics Can Enhance Your Twitter Strategy
How Twitter Analytics Can Enhance Your Twitter Strategy
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