Taylor swift has 84.1 million Twitter followers as of writing this article and this number is steadily growing. Creating content which caters to the needs of this diversified follower base is a humongous task and would not have been possible without Twitter follower analysis tools.
Twitter follower analysis tools can help you in analyzing your Twitter followers and building impact full strategies. This in turn will assist you tremendously in analyzing and further expanding your Twitter follower base. Follower analysis tools can also provide you with various metrics such as Twitter age, geographical area, languages spoken and so on. Let’s delve deeper into types of Twitter follower analytics
Types of Twitter Follower Analysis Metrics
There are different types of parameters which are utilized in understanding and enhancing the performance metrics of a Twitter profile.
Follower Analytics can provide you with a lot of useful insights. All the crucial analytical metrics are explained below:
1. Follower’s last tweet date.
This metric displays the time period for which the respective Twitter account has been dormant. If the followers of a Twitter account are dormant for most periods of time, they are most likely fake. In short, the activeness of Twitter followers verifies their authenticity.
2. Account Age of Twitter Followers.
As the name suggests, this metric allows you to see the percentage of old and new twitter accounts. If the Twitter account is new and is highly active for a short duration of time, and has gathered more than usual followers, it is most likely a fake account.
3. Tweets Count of Twitter Account Followers.
This metric displays the tweet numbers of Twitter followers. Accounts with zero tweet counts are considered fake or spam accounts. We can unfollow accounts which tweet rarely.
4. Followers count of Twitter followers.
The followers count metric displays the popularity of Twitter followers from any public account. You can also check the followers count of your Twitter followers and unfollow those accounts that have zero or very less followers.
5. Verified and protected Twitter followers percentage.
If a Twitter account has a large number of verified followers, it means the account has gained legit followers. Protected Twitter accounts are something which carry out hidden or private activities. Accounts related to porn industry or similar run these types of accounts.
6. List of top followers and following of a Twitter account.
As the name suggests, this metric provides you with a list of top followers and following data for any public Twitter account.
7. Following count of Twitter followers.
These info-graphics display the total follower count of the target Twitter account.
Applications of Twitter Follower Analysis Metrics
As far as metric analysis goes, it’s main strength lies with the fact that we can quantify our success and failure rates by looking at the generated data. There are quite a few applications of obtaining follower analysis metrics.
1. Identifying your Twitter audience.
This is by far the most important data that is provided by the Twitter follower analysis. You can tailor your brand’s marketing strategy that resonates with your Twitter audience and drives conversions.
This will help you tremendously in achieving your desired goals and will also make sure that the efforts you put later are not wasted. For instance, if a product based company that solely targets teenagers is developing a marketing strategy, it will emphasize on creating content and posts that directly target the teenager demographic. But, if there are no proper analytics available, it will be extremely difficult to assess whether your followers fall in the target age group.
2. Data comparison
We can have comparison data from our competitors which will give insights into their marketing strategy. We can see how we measure up to our competitors by having measurable numbers and also modify our strategies.
3. Measure engagement rates.
After reading the metrics, you can draw parallels regarding the engagement rates of your followers. You can check what type of posts create the highest engagement rates with the content. Once a quantitative engagement metric is established, you can create more posts of the same type which will result in an overall boost to the brand value as now you have an engaged audience.
4. Analyze reach of the posts.
It’s very important to understand the impact and reach of your posts. The more reach you have, the more will be its impact. The tools provide all the data like the most liked post, the most retweeted post and so on.
5. Identify weaknesses in strategies.
The more insights you have, the more will be the impact of your strategy. You can easily identify the weak areas in your campaign and pay attention to the areas which have low reach and engagement rates.
6. Save time.
Social media analytic tools allow you to save plenty of time by doing all the heavy lifting. It can quickly provide a report of all your efforts so that you can focus on creating and publishing more engaging content without the situation of hit and miss and in the process, saving valuable time.
Twitter Follower Analysis using FollowersAnalysis
There are a lot of tools in the analytic market which can help us in having a laser-focused approach to our marketing and promotion strategy. These tools can help you greatly if you have the zeal to market your products or services. Although there are many tools for gathering insights, there is one tool that stood out for me:
This is by far the most effective tool for social media analytics. The best part about this platform is that it has a pay as you go model that means you only pay for the specified twitter account that you want data for.
It has all the features of a competitive analysis tool like demographic tracking, language analysis, influencers analysis, search customization options and a lot more.
The one thing that sets it apart from its competitors is their website’s clean interface. Everything is searchable quickly and even new users won’t have any issues navigating the website and getting their desired information.
Every business is destined to be successful if it has the right approach and the right information. Reading your audience is the key here because it provides valuable insights into their lives.
Once the requirements of a target demographic are established, developing and implementing social media strategies are a piece of cake! Analytic tools can provide you with the required fire power to win this battle and at the end, drive valuable conversions for your brand.