Twitter Follower Analysis of Nike and Adidas

By August 27, 2019 October 1st, 2019 Social

In one of our previous posts, we analyzed the tweet patterns of Nike and Adidas official Twitter accounts and got a brief idea of how these two sneaker brands communicate with their follower base. In this article, we will decode the follower base of these brands.  To analyze any Twitter account’s followers, click here.

If you want to know answers to questions like, What countries have the most following of these brands? How many followers are fake? The activity level of the followers etc, do keep on reading.

Followers last tweet date

This metric shows the activeness of Twitter followers. Accounts with tweets more than a year old can be considered as dormant or spam accounts.

Adidas (@adidas)

The last tweet shows the last time the followers of Adidas tweeted from their account. Adidas’s account has 56.1% followers out of the total of 3.66M, who have not tweeted from their account since more than a year.

Nike (@nike)

As per the analysis, out of Nike’s total followers counting to 7.92M, 56.1% have not tweeted since more than a year. This shows us that more than half of Nike’s total followers have not tweeted since more than a year.

Inference: Both of these brands are quite close in this metric as their dormant followers percentage are quite close to each other. This is not an absolute metric to know the number of fake followers, it just allows us to understand the number of dormant followers which may be fake.

Account age of followers

This metric shows us the Twitter account age of followers. Older accounts carry more value as compared to new account which might have just been created for spamming. The older the Twitter account, more is it’s value.

Adidas (@adidas)

The pie chart below shows us the percentage of accounts with respect to their creation date. Authentic accounts have diverse account age groups and as we can see, only 2.9% of total followers of Adidas have their accounts created in 2019.

Nike (@Nike)

Nike account too follows the footsteps of Adidas’s account in terms of account creation date with only 3.4% of the accounts created in 2019. This account ages are diverse too. This is a sign of mostly authentic followers.

Inference: This metric is neck to neck between the two brands with no clear winner. We can say that in a way Nike leads the twitter bandwagon with significantly higher number of active followers due to its large follower base.

Tweet count of followers

Through this metric, we get information regarding the number of number of tweets sent out by your followers.

Adidas (@adidas)

The statistics below show the total number of tweets sent out by Adidas’s followers with respect to followers. You can see that 1740572 of Adidas’s followers sent out 1-100 tweets. There are also 17 followers which have more than a million tweets. You can also see that there are 361712 accounts with zero tweets. These accounts can be considered as spam accounts.

Nike (@nike)

Similar to Adidas, the Statistics below show that 2799818 of Nike’s followers have tweets ranging from 1-100. There are also 828612 accounts which have zero tweets. These accounts can be considered as spam. Nike also has 16 followers which have more than a million tweets.

Inference: It is a fact that Nike and Adidas have a huge follower base so there are bound to be a few discrepancies. There are about 0.36M and 0.82M followers of Adidas and Nike who have not tweeted ever. This shows us the approximate number of fake accounts in Nike and Adidas followers list.

Followers count of Twitter followers

This metric shows us the number of followers of our followers. Accounts with more number of followers can be considered as genuine as compared to an account with no followers.

Adidas (@adidas)

The bar graph shows us the followers count of Adidas followers. We can see that 2450580 followers of Adidas have their followers ranging from 1-100. There are also 118209 followers which have zero followers. These accounts can be considered as spam. You can also see that there are 189 followers with more than a million followers.

Nike (@nike)

As per the graph, we can see that 4081423 of Nike’s followers have 1-100 followers. We know that accounts with zero followers are considered as fake and Nike has 311106 of such accounts. There are also 206 followers which have more than a million followers.

Inference: The most crucial aspect of this data is to understand the footprint of our followers on Twitter. Followers with huge number of their followers can be labelled as influencers and can be beneficial in building your online reputation. Adidas and Nike have 189 and 206 followers with a follower base of over a million.

Following count of Twitter followers

This analysis shows us the number of accounts our followers are following.

Adidas (@adidas)

The graph below illustrates the number of followers against their following count. You can see that 841,289 accounts are following anywhere between 1-100 accounts. Similarly, there are 9 accounts which follow more than a million accounts.

Nike (@nike)

A similar conclusion can be derived from Nike’s account as well. As per the graph, you can see that 1849715 of Nike’s followers follow between 1-100 accounts. There are also 6 accounts who follow more than a million accounts.

Inference: Accounts which have followers who follow more accounts are deemed to be genuine. Nike and Adidas, both have followers who follow at least 1-100 accounts.

Like count of followers

Through this metric, you can check the number of likes sent out by your Twitter followers. Let’s get a better understanding of this.

Adidas (@adidas)

The graph represents the number of likes sent out by Adidas’s followers. Accounts with zero tweets can be considered as fake or dormant and Adidas has 480,399 of such followers. The full data is attached below.

Nike (@nike)

Similar to how we analyzed the Adidas account, we can see that Nike has 935,135 followers who have never sent out any likes and may be considered as dormant or fake accounts. The full data is attached below.

Inference: By comparing the data, we can see that Nike has almost twice the number of dormant followers as compared to Adidas. This can be explained by keeping in mind the follower base of Nike which is almost twice as compared to Adidas. Both of these brands have the same ratio of dormant followers if we keep their number of followers in mind.

Verified followers percentage

This metric displays the number of followers who are verified. If there is a blue tick beside the twitter username, the profile is said to be verified.

Adidas (@adidas)

We can see that Adidas’s account has just 0.12% of its total followers verified. This 0.12% is the absolute authentic follower base of Adidas. Non verified followers stats stand at 99.88%.

Nike (@nike)

Strikingly similar to Adidas, Nike has the exact same report in the verified followers metric. The verified and non-verified followers stand at 0.12% and 99.88% respectively.

Inference: Both, Nike and Adidas have the exact same report of 0.12% of verified followers. You can say that out of their total follower base, 0.12% of their followers are absolutely authentic.

Most popular followers

Adidas (@adidas)

Below you can find the list with the most popular followers of Adidas. You can see that the most popular follower of Adidas is Amitabh Bacchan with 38.14M followers.

Nike (@nike)

The top 6 followers of Nike’s account are displayed below. You can see that the most popular follower of Nike’s account is Justin Timberlake with 65.06M followers.

Followers with maximum tweets

This metric allows us to view the followers who have tweeted maximum number of times.

Adidas (@adidas)

Adidas has a follower account named Henri Rousseau which has 2.15M tweets sent out. This is a really high number for the number of tweets sent.

Nike (@nike)

As per the data, here too Henry Rousseau is the account with most number of tweets sent out. The list with decreasing number of tweets is included below.

Inference: You can see that the follower with most number of tweets is same for both the accounts. This does not come as a surprise as both these brands have a lot of common followers.

Followers with maximum likes

This analysis shows a list pf the followers who have received the maximum number of likes over a period of time

Adidas (@adidas)

Chelsea Anderson is the account name of the follower who received maximum likes totaling to 1.84M in Adidas’s follower list. The comprehensive list is attached below.

Nike (@nike)

Julinho10 is the account name which received a total of 1.76M likes. This is the follower who received the most number of likes in Nike’s account. The comprehensive list is attached below.

Inference: Nike is just a notch lower than Adidas in the number of likes its followers receive. However, the difference is not that significant and both the brands have almost equally likeable fan base.

Conclusion

With this, we come to an end of our followers analysis of Nike and Adidas. I believe we have been able to uncover a lot of facts related to these two legendary brands. What do you think about this analysis? Do let us know in the comments!

Shout out to us if you wish to read the analysis of any two brands of your choice.

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