The social media giant, Twitter has over 450 million monetizable users and is one of the most widely used platforms in the world. This makes it one of the best platforms to promote your brand or business on.
Although, it takes a long time and a lot of effort to build a huge following. Also, it would get more challenging to keep track of your Twitter following as it increases.
With the help of Twitter Analytics, you can only learn so much about your followers. Only the number of new Twitter followers is taken into account. As a Twitter user, you can’t track your Twitter follower growth to identify fluctuations such as the decrease in follower growth rate or unfollows.
Thus, determining which marketing methods are most efficient or how beneficial your tweets are, or why you’re gaining and losing followers is really challenging.
Keeping tabs on the number of people who follow you on Twitter is a good way to keep an eye on the growth of your fans and followers. In this post, we’ll show you how to track Twitter follower growth. Let’s get started.
How Important Is It to Track Twitter Follower Growth Over Time?
Followers count can be a useful indicator of how well your promotional strategies are performing. If your Twitter strategy isn’t working, you’ll see a decrease in the number of people following you.
If you want to know which of your marketing techniques are succeeding and which ones aren’t, this metric can assist you to do so. Increasing your brand’s social media visibility and authority will benefit you. If you keep an eye on what industry leaders are doing and how they’re doing it, you can learn a lot about effective social media approaches.
Track Twitter Follower Growth: The Advantages
Tracking Twitter follower growth has a number of advantages, including the following.
Review the content you’ve already put out there
You may have lost a follower or two as a result of the material you share on social media. Look back at the tweets you posted during the fall in your follower growth, and you’ll be able to pinpoint the content that users aren’t interested in. The two most important objectives for any business or brand are to maintain a high level of engagement and to attract new followers, and tracking your follower growth allows you to evaluate the impact of methods you employ to achieve these goals.
Evaluate your followers authenticity
Analysis of the accounts that follow you can reveal a great deal about the quality of your Twitter following. Find out which of your Twitter followers are more likely to follow or interact with your profile on Twitter, for example. You can tell the difference between a true and false follower count now.
Find topics for engaging content
The rise and collapse of your fan base may be traced back to the content you’ve published. Knowing who your audience helps you tailor content to their individual requirements.
Observe the most popular publications and tweets that have been shared and retweeted by the public. This can be done through several forms of media, including short videos, blogs, and updates on current events to stimulate participation. Keep your site interesting and useful if you want visitors to come back and visit it again and again.
Determine the best marketing strategies
Marketing efforts can be evaluated by keeping track of how many new followers you earn or lose. An indication that your marketing strategies have failed would be a stagnant increase in the number of people who follow you. In order to grow your audience, you need to keep using the techniques that have worked thus far.
Look out for imposters in the form of followers and influencers
In terms of paid advertising, influencer marketing is one of the most effective methods. Using the “track Twitter followers” feature, you may observe which of your Twitter followers has a sizable following.
Some of the influencers who interact with your brand may not be able to help. Additionally, “fake influencers” are looking for influencer marketing partnerships, as well. These accounts won’t do anything for your marketing efforts in terms of raising brand awareness or driving sales because they don’t have actual followers that will engage.
Be sure to monitor the growth of an influencer’s Twitter account, as well as the number of followers they have, before agreeing to a contract. Influencer marketing is a powerful way to get your brand’s name in front of more people, improve public perception, and boost sales.
Track Twitter Follower Growth with FollowerAudit
If you’re interested in tracking the increase of your Twitter following, you’ll have to look elsewhere. False accounts and automated bots are on the rise, so be on the lookout.
You can monitor the number of people who follow any public Twitter account using FollowerAudit. This application can tell if a Twitter account is active or not. Additionally, it keeps track of how many followers a person has, making it easier to identify prominent figures. If you look into the fan base of an influencer, you may be able to find a compatible partner.
FollowerAudit’s most useful features:
- Track Twitter follower growth
- Identify fake followers
- Analyze your followers
- Track who unfollows you
- Identify influencers and analyze their following
Starting at $29.99 a month, the most basic Premium plan, this is the most affordable alternative.
The number of followers you have on Twitter is an important factor in developing a strategy for boosting your social media visibility and following. Using third-party tools to monitor the growth of your Twitter following might help you better understand your audience and build targeted marketing programs. More individuals will be aware of your firm and its products as a result of this strategy.