Nowadays many industries and organizations hire people fluent in Twitter analytics to promote their brands on Twitter, so we will discuss how to use Twitter analytics and the best Twitter analytics tools.
What are Twitter analytics?
Twitter analytics is a tool provided that helps users track and analyze their Twitter activity. It offers valuable insights and data on user engagement, audience demographics, and content performance on Twitter.
Twitter analytics can help businesses on Twitter to know where they lack, boost their performance, and indulge with people. It is nowadays important to have an insight into your performance on social media especially if you are promoting your business.
However, many agencies, industries, or organizations hire such social media analysts to track their social media performance and presence. Nowadays digital marketing is on the boom and many small and medium businesses try to gain an audience and make their presence on social media.
Furthermore, let’s discuss how one can view his analytics on a Twitter account.
How can you access Twitter analytics
- Log in to your Twitter account (on desktop)
- Navigate to the left side of the dashboard
- There you will see the option “more“
- Click on it and then click on “Creator Studio” and then “Analytics“
- You will be directed to an analytics page
Perks of using Twitter analytical tools
1. Understanding your audience
First, with Twitter Analytics, you can gain insights into your audience’s demographics, interests, and behaviors. This information can help you create more targeted and effective tweets.
2. Improving strategy
By analyzing your tweets’ engagement, you can identify which types of content perform well with your audience. You can then use this information to create a strategy that resonates with your followers.
3. Real-time tracking
Twitter Analytics provides real-time data on your Twitter activity, including your follower count, tweet impressions, and engagement. This allows you to quickly adjust your strategy and respond to changes in your audience’s behavior.
4. Competitor analysis
Twitter Analytics allows you to track your competitors’ activity and performance on the platform. This information can help you identify gaps in the market and improve your strategy accordingly.
Twitter analytical tools are widely used for marketing and business purposes. If you’re running a Twitter campaign, Twitter Analytics can help you track its performance and make data-driven decisions to increase its reach.
Twitter Analytics also provides valuable information about your audience, including their interests, gender, location, and language. This data can help you tailor your tweets to your audience’s interests and preferences.
What options do you get with a Twitter analytical tool?
So, let’s talk about what are the features and options available with an analytical tool.
It allows users to know the best time to tweet to get maximum exposure and retweets. Which is calculated by an algorithm based on retweets gained by the tweets which were tweeted in the past.
1. Best time to tweet
2. Tweet source
The devices which are used to post the tweets are Tweet sources. They are Twitter web clients, Twitter for iPhone, Twitter for Android, TweetDeck, etc.
3. Usage pattern
It also gives a graphical representation of the peak usage timing of Twitter. It shows the graphical pattern between hours of the day and days of the week which shows the tweeting pattern of Twitter users.
4. Most retweeted and liked tweet
Twitter analytics also provide the 10 most retweeted tweets and 10 most liked tweets. It helps in knowing what kind of tweets gain maximum exposure from a user.
5. Top followers and following
Know about the most popular followers and following. Twitter Analysis helps in finding out the right influencers in a particular industry for example if you have a business in beauty products you need the best beauty influencer to promote your brand.
It helps you in getting a brief idea about how active they are on Twitter and how authentic their followers are. Stats such as reply percentage provide us with an idea of their activeness.
One of the key benefits of Twitter Analytics is the ability to track your tweets’ engagement. You can see how many times your tweets were liked, retweeted, and replied to.
Besides, this information can help you understand which types of tweets resonate the most with your audience. By analyzing your tweets’ engagement, you can identify which types of content perform well with your audience and create a content strategy that resonates with your followers.
Best Twitter analytics tool in the market
FollowersAnalysis is one of the best and pocket-friendly tools available in the market. It allows users to download the stats of 3200 tweets in pdf, and excel(CSV) format. Twitter FollowerAnalysis includes the Most active and popular followers, Followers’ last tweet date, Followers’ account age, etc.
Features of FollowersAnalysis
- Export data in any format: Export large volumes of raw Twitter data in excel (CSV) format and also you can download the PDF of any user which contains useful analytics and graphs.
- Influencers search: You can find out those Twitter Followers and Following who are most impactful and influential to promote your brand on Twitter.
- Timeline and pattern: FollowersAnalysis can help you to get an insight into the user’s tweet time and their most trending hashtag.
Finally, let’s discuss what are the steps to access the analytics report:
- Go to www.followersanalysis.com
- click on Log in and create your account
- Enter the Twitter @username and Submit
- You will be redirected to a page that will provide the requested information along with the cost estimate.
- Click “Add to cart”, then “View cart” and place your order.
- The report will begin generating after you pay. Access your reports by clicking on the “My Reports” button.
Furthermore, you can send your mail to email@example.com regarding any query and our team will get back to you as soon as possible.
FolloweAudit’s advanced AI-driven algorithm lets you run a Twitter audit of your or any other public account and identify fake Twitter followers, spam, bot, and inactive followers.
It fetches and analyzes all the follower’s data of a Twitter account and identifies the fake followers on the basis of credentials such as followers-following ratio, improper name and username, suspicious account activities, and many such factors.
FollowerSearch provides services such as Search Twitter profiles, Sort followers, analyzing & Comparing Twitter profiles along with a lot more features.
It has the largest database of 800 million Twitter accounts, covering every country. The database ensures that you have access to the authentic and accurate data which you may need to target your audience on any topic and create more effective and productive marketing strategies.
TrackMyHashtag is a Twitter hashtag-tracking tool that lets you track every campaign without missing a single one. With Hashtag Trackers, you can monitor any hashtag, keyword, phrase, @mention – anything that appears on Twitter.
Besides, the real-time hashtag tracking report is loaded with lots of in-depth analytics which cut through the noise and provide you with lots of insights. Which is in easy-to-understand and presentable ways in the online dashboard and downloadable pdf. Measure Reach, impression, and exposure of any hashtag, keyword, or @mention.
In addition, Twitter Analytics is a powerful tool that can help you optimize your Twitter strategy and improve your performance on the platform. By using Twitter Analytics, you can gain valuable insights into your audience. Which will help you in creating more effective content, and achieve your social media marketing goals.
Finally, we have covered everything there is to know about Twitter analytics, and best tools available in the market, and the cheapest one out there.
Stay tuned for upcoming blogs
Dushyant is an enthusiastic and quick learner in all fields who likes to gain experience, loves to write, and works on his creativity. He loves to explore new things and information and has the potential to spread knowledge across the world. He believes in teamwork and helping others and has a strong belief in learning from our own life experiences and exploring more through our mistakes as everyone has a story to create. His hobbies include sports, drawing, learning new things, and a deep interest in geopolitics.