Social media marketing has become an integral part of advertising in the new age of technology. Revenue on digital ads rose by 12% in 2020 despite the negative economic effects…
Amy YaleMarch 7, 2022
After Twitter’s fake follower expose, brands and marketers were left wondering which metrics to consider to evaluate the performance of any user. Eventually, the engagement rate was crowned as the…
Shivam SinghFebruary 17, 2022
Twitter has grown from its humble beginnings as a microblogging service to service with over 290 million active users every day. Once more, the platform boasts over 200 million daily…
Shivam SinghFebruary 10, 2022
Engagement may have replaced follower count as the most important metric, but don’t think of it as a vanity metric just yet. It still holds great importance for brands and…
Shivam SinghFebruary 7, 2022
Twitter initially launched in 2006 and users have been tweeting ever since. While the old tweets often become irrelevant to most users, it’s a goldmine of valuable information for many.…
Shivam SinghJanuary 19, 2022
Twitter has outgrown its basic usability and now serves as a platform for influencers, news updates, and online campaigns. Still, the follower count is considered the most credible way of…
Shivam SinghJanuary 19, 2022
The social web is an incredible tool for marketers to propel their brand and promote products. The fast, free, and limitless opportunities of the social sites provide a cost-effective marketing…
Shivam SinghDecember 28, 2021
Twitter is now serving a purpose which it was never intended to. Initially developed only as a microblogging platform, today Twitter has emerged as one of the most powerful social…
Adwit MishraDecember 16, 2021
Want to know how to plan an effective Twitter marketing strategy? Twitter is one of the most preferred platforms for discussions. Users from various backgrounds, industries, or niches use it…
Shivam SinghNovember 26, 2021