In the heydays of Twitter (2006-2015), the platform functioned akin to any other social media platform out there. It presented the data in chronological order and displayed content as per…
Adwit MishraFebruary 27, 2022
Twitter has grown from its humble beginnings as a microblogging service to service with over 290 million active users every day. Once more, the platform boasts over 200 million daily…
Shivam SinghFebruary 10, 2022
Engagement may have replaced follower count as the most important metric, but don’t think of it as a vanity metric just yet. It still holds great importance for brands and…
Shivam SinghFebruary 7, 2022
Twitter has long-established itself as a marketing pioneer and one of the most influential social media channels. Apart from being an effective marketing tool, it is also a fast and…
Shivam SinghJanuary 27, 2022
Twitter initially launched in 2006 and users have been tweeting ever since. While the old tweets often become irrelevant to most users, it’s a goldmine of valuable information for many.…
Shivam SinghJanuary 19, 2022
Twitter has outgrown its basic usability and now serves as a platform for influencers, news updates, and online campaigns. Still, the follower count is considered the most credible way of…
Shivam SinghJanuary 19, 2022
The social web is an incredible tool for marketers to propel their brand and promote products. The fast, free, and limitless opportunities of the social sites provide a cost-effective marketing…
Shivam SinghDecember 28, 2021
Twitter is now serving a purpose which it was never intended to. Initially developed only as a microblogging platform, today Twitter has emerged as one of the most powerful social…
Adwit MishraDecember 16, 2021
With over 186 million monetizable daily active users, Twitter has become one of the most influential social media platforms. Be it politics, pop culture, businesses, financial market news, or brands;…
Shivam SinghDecember 6, 2021