Twitter has outgrown its basic usability and now serves as a platform for influencers, news updates, and online campaigns. Still, the follower count is considered the most credible way of…
Shivam SinghJuly 6, 2021
Twitter initially launched in 2006 and users have been tweeting ever since. While the old tweets often become irrelevant to most users, it’s a goldmine of valuable information for many.…
Shivam SinghJune 24, 2021
A new business has a ton of things to take care of and so little time. Twitter marketing is certainly not a priority for new businesses. They rather focus their…
Shivam SinghJune 17, 2021
Want to know how to plan an effective Twitter marketing strategy? Twitter is one of the most preferred platforms for discussions. Users from various backgrounds, industries, or niches use it…
Shivam SinghJune 10, 2021
Engagement may have replaced follower count as the most important metric, but don’t think of it as a vanity metric just yet. It still holds great importance for brands and…
Shivam SinghJune 9, 2021
The social web is an incredible tool for marketers to propel their brand and promote products. The fast, free, and limitless opportunities of the social sites provide a cost-effective marketing…
Shivam SinghJune 2, 2021
After Twitter’s fake follower expose, brands and marketers were left wondering which metrics to consider to evaluate the performance of any user. Eventually, the engagement rate was crowned as the…
Shivam SinghMay 30, 2021
With over 186 million monetizable daily active users, Twitter has become one of the most influential social media platforms. Be it politics, pop culture, businesses, financial market news, or brands;…
Shivam SinghMay 20, 2021
In the heydays of Twitter (2006-2015), the platform functioned akin to any other social media platform out there. It presented the data in chronological order and displayed content as per…
Adwit MishraMay 4, 2021